Nissan Datsun discontinued in India due to declining sales

Nissan Datsun Discontinued
Datsun’s stay in India lasts a good 8 years

Datsun was dropped by Nissan due to its new global transformation strategy

Nissan India has silently dropped its entry-level Datsun brand in India. It’s part of Datsun’s frenzy of abandoning the markets over the past 2 years as part of a major product shakeup by Nissan.

Although Datsun has been discontinued in India, the products are still listed on its website and customers can purchase them from dealerships.

According to Nissan, its new global transformation strategy focuses on the core models and segments that benefit customers and dealers the most. But the brand has assured that all Datsun owners will continue to receive after-sales service, spare parts and warranty support from its national dealer network.

Datsun car sales last month amounted to 0 units as none of their 3 models – Redi-GO, GO+ and Go found a buyer. In fact, the Go and Go+ also sold 0 units in the previous month of February. Redi-GO alone sold 239 units in February, which is still significantly less for an A-segment sedan.

The GO+ was one of Datsun’s best sellers

Nissan relaunched Datsun in India in January 2014, after which it entered Indonesia, Russia and South Africa. It was developed to cater to entry-level buyers in all markets, but the models could barely sell well. Around 470,000 units of the Datsun have been produced since its return to the world.

It should be noted that Nissan dropped its previous set of cars in 2020 when BS6 standards came into force. They include the Micra, Sunny and Terrano (which was the new Renault Duster marque).

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