Ford Kuga abandons diesel option due to lower sales


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Ford has removed diesel engine options for the Kuga midsize SUV, saying demand has shifted to gasoline and hybrid powertrains.

The Kuga is the second Ford model to lose its diesel engine in recent years, following the discontinuation of the diesel Fiesta in 2020.

It was previously available with a choice of 1.5- or 2.0-liter Ecoblue diesel engines, producing up to 187 hp. The Kuga now instead offers full hybrid and plug-in options alongside Ford’s 1.5-liter Ecoboost gasoline engine.

“Gasoline, the full hybrid and the gasoline plug-in are the future and where the demand is,” a Ford spokesperson told Autocar. “The move simplifies Kuga’s powertrain lineup to help customers understand and navigate the growing electrified engine options. “

Only 10% of Kuga’s sales were diesel, while hybrid and gasoline options are increasingly popular choices.

The change means the only Ford passenger car to retain a diesel engine is the Focus, while the Fiesta, Ecosport, Puma, Kuga, Mondeo, S-Max and Galaxy use gasoline or hybrid powertrains.

Other manufacturers have also withdrawn diesel options from sale. The Seat-focused diesel variants of the Ibiza and Arona come in 2020, and Volvo pulled the diesel XC40 and S90.

Diesel models have fallen out of favor with UK buyers as only 5.1% of car registrations in November 2021 were oil burners, while electrified purchases continue to rise. Diesel models held a 50% market share until 2014.

Registrations of plug-in hybrids (PHEVs) increased to 39.7% year-on-year, while battery-electric models (BEVs) saw an increase of 110%.

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