The coronavirus pandemic continues to hit the smartphone market hard, with global sales falling by a fifth in the second quarter of 2020.
The world’s five largest smartphone makers all reported lower sales in the second quarter of 2020, as the COVID-19 pandemic continued to impact the global mobile phone industry.
According to Gartner, Global smartphone sales fell by more than a fifth (20.4%) in the second quarter of 2020. A total of 295 million smartphones were sold globally in the three months to June, up from 370 million in from the same period in 2019.
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Samsung saw the biggest drop in sales among the top five smartphone vendors, while Apple’s iPhone sales were largely flat year-over-year, after being the lowest.
Although Huawei also saw a decline in smartphone sales year over year, it saw growth of 27.4% from the first quarter, which places it tied with Samsung for first place after have occupied the second place during the first quarter of 2020.
Almost all major markets maintained lockdown restrictions from COVID-19 for most of the second quarter of 2020, except China, which began lifting shelter-in-place measures in late March. Yet even with increased demand in the second quarter, sales in the country fell 7% during the period, with nearly 94 million smartphones sold.
âThe improving situation in China has led to a recovery in demand quarter over quarter,â said Anshul Gupta, senior research director at Gartner.
âTravel restrictions, store closings and more cautious spending on non-essentials during the pandemic led to the second consecutive quarterly decline in smartphone sales this year. ”
India, which has passed tough shutdowns that even saw some e-commerce restricted, saw the worst decline in smartphone sales among the world’s top five countries, falling 46% year-on-year.
A difficult year for smartphone sales
The coronavirus pandemic caused the global smartphone market to experience its worst decline in history in the first quarter of 2020, after consumer spending dried up. Smartphone sales fell 20.2%, with Asian manufacturers such as Huawei, Samsung and Oppo all recording double-digit declines.
While Huawei was the most affected supplier in the first quarter of 2020, Samsung recorded the largest decline among the top five global smartphone suppliers in the second quarter.
The South Korean manufacturer sold just under 55 million smartphones over the period, a decrease of 27.1% over one year. Although Samsung’s industrial independence from China spared it the brunt of factory closures in the first quarter, demand for its
didn’t do much to jumpstart global smartphone sales in the second quarter, Gartner said.
Huawei’s smartphone sales
fell 6.8% in the second quarter, totaling 54 million units. According to Gartner, the manufacturer’s performance in China – which saw “an aggressive product introduction and sales promotion” – helped it avoid an even worse quarterly performance.
âHuawei has strengthened its lead in China, where it captured 42.6% of the Chinese smartphone market in the second quarter of 2020,â said Gupta. “[It] benefited from strong support from communications service providers for its 5G smartphones. “
Apple sold 38 million iPhones in the second quarter of 2020, down 0.4% year-on-year. Gartner said Apple’s sales fared better than most smartphone vendors, in part thanks to the introduction of the new iPhone SE, which successfully encouraged users of old handsets to upgrade.